Slide toggle

Category: Tradeshows & Markets

Spring Makers Market

We’re thrilled to be able to continue our partnership with the Georgina Chamber of Commerce and present our Spring Makers Market for 2019!

Join us for TWO days in May for our Juried Makers Market!

Saturday May 4 from 10-5 and Sunday May 5 from 10-3

Come and see what the best Makers of York Region have to offer! This is a great chance to get a sneak peek at brand new spring product lines and get that Mother’s Day list taken care of!

In Partnership with the Discover Georgina Show and the Georgina Chamber of Commerce – http://www.georginahomeshow.ca

Featuring:
• 30+ Local Handcrafted Artists
• Loads of other great exhibitors
• Giveaways & contests
• Free Parking
• and so much more!

Apply to be a Vendor!

  • Handcrafted Makers Market 2019

    Saturday, May 4, 2019 10am to 5pm & Sunday, May 5, 2019 10am - 3pm

    LOCATION: 90 Wexford Dr, Georgina, ON L4P 3P7

    York Region Craft Industry Association (formerly York Makers) is very excited to be hosting our 2nd Handcrafted Makers Market!

    All shops, including handmade, vintage and supplies are welcome! All shops will be carefully selected by jury.

    New to Maker or new to Etsy? Great! We love to offer space for new shop owners, and encourage you to apply!

    Cost:

    $175 includes a 6’ table and two chairs, a comprehensive marketing plan (paid print and social) and vendor promotion.

    DEADLINES:

    APPLICATION DUE: March 9, 2019.

    VENDOR NOTIFICATION: March 13, 2019

    PAYMENT DUE:March 23, 2019

    Your space is NOT confirmed until payment in full has been received.

    Please note: Applications will NOT be reviewed until after submissions are closed. Please do NOT email us to see if we received your application. The form will tell you if you had a successful submission or if you had errors. You WILL be notified whether or not you are a successful applicant.

    Please read through the application, and should you have any questions, please email us at: creative@yrcia.org

The Basics of Tradeshow Marketing

Tradeshows are often the best (and sometimes only) was to showcase your items and creative business. Tradeshows are useful because they offer you a platform on which to shop your products and services to people in a position where they are ready to learn.
They are usually a hub of activity; new products to see, new market trends to learn about and services that people can’t live without. One of the great things about shows is that people go into them looking for specific answers to specific problems. Your goal is to offer those solutions.
With all the different shows and Markets available these days, how do you choose which ones are good and which should be avoided?
Research
You can’t just hop into any or every tradeshow and hope for the best. You need to spend some time looking into your available options and weigh whether or not you are a good fit for each show on an individual basis. If your product misses the mark in terms of what the tradeshow attendees are looking for, you may find that your ROI is low. Instead, find out all about the demographics of each show by requesting relevant information from the organizers. The demographics of the attendees will give you an idea of how each show stacks up against your needs, and that’s important.
Identify What You Want To Achieve
You’re looking to advertise your business, otherwise you would have no reason for attending. Beyond that, what are your goals? Are you looking to a tradeshow as a point of sale? Do you want to land custom orders or sign people up on the spot? Are you looking for investors, or simply to gain clients? Understanding your motives will help you focus your energy in the right places. Keep in mind that not all shows allow cash and carry so it’s also important to ask that question.
Be Prepared
You need to have an excellent handle on your booth; what will the space allow? What will the dimensions be? Ensure that you’re ready for a tradeshow by having handout materials made ahead of time, and ensuring that you’re highly visible. Get a large banner to attract the eye. Offer a demonstration to draw people in. Host a contest to engage your audience.
Follow Up
The idea behind a tradeshow is obviously to gain ground in your day-to-day work. If you make contact with people while you’re there, why not follow up with a thank you card, or send a sample of your work to their office. You want to convince potential customers that they truly can’t live without you, and great customer service is one way to do exactly that.
While this is just a quick post about what to look for in a tradeshow, there are LOTS of great ways to use markets and shows as your primary method of sales/growth. We will be exploring the topic further (especially as we get closer to market season) so please leave your questions/insights in the comments section so we can include those in our next post.